Behind The Brand
Our Story
One rancher. A camera. And a whole lot of people who wanted to learn.
Learn The Trade
Malcom didn’t set out to build a brand. He was just a rancher doing what ranchers do — fixing what’s broken, moving cattle, and figuring out better ways to get the job done. One day he propped his phone up on a fence post and filmed a quick tip on mending barbed wire solo. He posted it to Facebook, figured maybe a few buddies would see it.
Thousands of people saw it.
|Turns out there’s a whole world of people — new ranchers, hobby farmers, folks who just inherited land — hungry for the kind of practical, no-nonsense knowledge that doesn’t exist in textbooks. The stuff you only learn from actually doing the work.
“I’m not a YouTuber who bought a ranch. I’m a rancher who picked up a camera.”
What started as a few Facebook videos turned into a real community. Malcom kept showing up, kept sharing, and people kept asking for more. Instagram came next. Then the requests started rolling in — “When are you making shirts?” — and Ranch Hacks the brand was born.
What We Stand For
Built on Three Things
Practical Over Perfect
We don’t polish things up for the camera. Every tip, every trick, every piece of gear comes from real work on real land. If it doesn’t hold up out there, it doesn’t make the cut.
Community First
We don’t polish things up for the camera. Every tip, every trick, every piece of gear comes from real work on real land. If it doesn’t hold up out there, it doesn’t make the cut.
Rooted in the Land
We don’t polish things up for the camera. Every tip, every trick, every piece of gear comes from real work on real land. If it doesn’t hold up out there, it doesn’t make the cut.
The Community
Growing Every Day
115K+
Facebook Followers
65K+
Instagram Followers
200+
Videos & Counting
“I just bought 40 acres and had no idea where to start. Malcom’s videos on fencing and grazing saved me thousands in mistakes I would’ve made.”
“Showed my dad one of the fence repair videos and he said ‘that’s exactly how my granddad did it.’ That kind of knowledge is getting lost. Glad someone’s keeping it alive.”
“Finally someone who actually ranches making content about ranching. No fluff, no trying to sell me a course. Just real info from a real guy.”
“The hat is legit. Wore it all through branding season and it held up better than hats I’ve paid twice as much for. Plus I get compliments on it constantly.”
Come Along for the Ride
Follow Malcom
New tips every week, behind-the-scenes ranch life, and first dibs on gear drops. Join the community where it all started.